Music Videos

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Julian CleophasApril 5, 20165min170

Tom Odell, Wrong Crowd, Columbia records, George Belfield, Brits Critics Choice Award, Somesuch, Wrong crowd, In the name of, Lily Allen, UK charts

Discovered by Lily Allen and signed to her record label “In The Name Of” (an imprint of Columbia records), Tom Odell mentions in an interview with the Daily Mail “By chance a friend of Lily Allen came to one of his first London gigs in December 2011. Allen came to the next and started telling people his voice was ‘fragile yet powerful’, that he was totally gorgeous and reminded her of David Bowie. She invited him for a beer and by the following month he was signed to her label…”

Tom Odell, Wrong Crowd, Columbia records, George Belfield, Brits Critics Choice Award, Somesuch, Wrong crowd, In the name of, Lily Allen

Still from Wrong Crowd music video

Thomas Peter Odell better known as Tom Odell, the musician born in Chichester, West Sussex, was signed after only four gigs. Tom went onto win the prestigious “Songwriter of the Year”, Ivor Novello Award (2014) and has drawn comparisons to acclaimed musicians like Cold Play, Leonard Cohen and the late Jeff Buckley. Tom is an English singer/songwriter internationally renowned for winning the Brits Critics Choice Award (2013), accompanied by the successful debut of his UK chart topping album, “Long Way Down” in 2013.

Tom Odell’s new music video ‘Wrong Crowd’

Recently Odell shot his music video in Cape Town, South Africa. This is where I had the privilege of meeting this humble and grounded artist and also had the opportunity of speaking to the production team Somesuch from London, England.

I asked ‘Wrong Crowd’ Music Director George Belfield (GB) and Producer Tom Birmingham (TB) from UK production company Somesuch a few questions, here is what they had to say:

Q. What were your thoughts on working with South African crew? 

GB: “It was my second time working in South Africa, and I had a great experience. I can’t wait to come back to be honest.” 

Q. What was the inspiration for the new music videos?

GB: “Tom came with a few strong ideas that he was really keen on, and we worked together to develop them into a narrative. a lot of inspiration came from 70s films and photography”

Q. Why did you choose Cape Town, South Africa to shoot the video?

TB: “We chose Cape Town as it has great cast, locations and crew and also the exhange rate is very favourable for us at the moment.”

Q. What were your thoughts on working with South African crew?

TB: “The crew were generally very good although as it was such a busy time for filming in Cape Town we didn’t always get our 1st choice so some were not great.”

Music Video Production Credits

Director: George Belfield

DP: Steve Annis

Stylist: Verity May Lane

Choreographer: Gianna G

UK production company: Somesuch

images courtesy of tomodell.com

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Thiru NOctober 1, 20154min30

Why are we doing an article about a UK Jazz band? Well, the award winning UK Jazz Band Sons of Kemet had decided to work with South African born Mandarin speaking, Director, Lebogang Rasethabawho found his African roots in china and who was also responsible for direction of Spoek Mathmbo’s  “Future Sound of Mzansi”

This music video “In the Castle of My Skin” was shot in Tembisa Johannesburg and features the Indigenous Dance Academy’s pantsula dancers as a black-tie orchestra, conducted by choreographer Jarrel Mathebula. It’s a study in contrasts: a convergence of the chaotic energy of pantsula with the controlled sophistication of an orchestra.

 “Pantsula and jazz aren’t things that people were ever meant to see together; they both have rich histories with very different cultural and aesthetic values,” says Lebo. “But framing ideas within a different context can give them new life.”

The timing of this edit was on point except the editor used cutaways of the same dance sequence, shot in the same location but from different times of the day. It would have been beautiful to see a natural progression of the day throughout the exceptional choreography and performance.

It’s fantastic to see the music come alive, through Pantsula dancers echoing a jazz ochestrae. huge shoutout to our local South African dancers and choreographer!

The music video was shot by cinematographer Motheo Moeng and edited by Xolelwa ‘Ollie’ Nhlabatsi.